The business shares much information with its stakeholders like its financial reports, articles, knowledgebase, resolutions to issues or problems, and more. Thus, building trust, inspiring people, resolving conflicts, increase productivity and growth. They expect its message to be interpreted accurately, effectively, and efficiently in the same manner as communicated. It’s the responsibility of the company’s PR & Marketing team to preserve the message soul so that nobody misunderstands it. The business’s success depends on its stakeholders’ information acceptance or absorption.
Most businesses nowadays rely on online webinars to communicate information, afterward creating videos for the masses to listen to counsel, train, and solve disputes or conflicts. They try to cover almost all the Q&As, queries, and related issues with the information they share during the webinar. The speakers rehearse to pay attention to their verbal and non-verbal language so that the audience fully understands the message. During the session, control is maintained so that speakers express thoughts or share information with the audience’s attention observations without interruption or distraction. If anybody wants to ask a question, the tool provides the facility of hand-raise, and once it is accepted, they can speak.
Mostly Q&A session is taken after the speaker is done, and all the key points and notes are shared. The speaker tries to answer all the questions sincerely, give advice to different situations and sometimes ask to put a trouble ticket or email to their support team for its resolution. The immediate solution for most problems or issues is not possible; hence the team buys time and responds with complete preparation. It is a wise strategy, as giving accurate information is necessary. The speakers don’t jump quickly to respond, and they take time to think and answer with raw facts and figures.
The marketing, PR & technical team find the webinar as a great tool, where skillfully, they can make the information listened to, resolves issues or conflicts, get feedback. Most listeners get biased, and they only want to hear the information; they select and ignore the rest by nodding. The team skillfully reads the listener’s body language to make eye contact with the camera and grab attention. The fillers like ‘Am I with you‘ politely ask the listeners to concentrate, understand, take critical points, and remember what is communicated.
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